Why do we balk at the $7 cup of latté coffee, but are willing to spend $15 on a glass of wine?
Is it because one is a daily purchase versus the other being a once-a-month treat? Having more cash to splurge during a “special night out” which justifies spending 3 times more on a similar wine serving that can be enjoyed at home?
It’s all relative, really. In other words, it’s all in our minds! Our relationship to money is so irrational, isn’t it?
